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Hosting of Digital Marketing Center (DMC) in CROC's Cloud

CROC's Public Cloud
Cloud compliant with Russian Personal Data Law (152-FZ)
Project objective
Ensure compliance with the law on personal data.
Solution
DMC is the digital marketing platform in the Teradata Integrated Marketing Cloud. According to Teradata, the main reason behind the migration of the Digital Marketing Center is to ensure compliance with new amendments to the law on personal data. This law came into effect on September 1, 2015, and explicitly includes parameters for registering, storing, updating and searching for such personal data.
Benefits
  • Located in Russia
  • Easy-to-scale infrastructure for the benefit of Teradata customers
  • Fast service migration
  • No need to purchase equipment
The new Russian law creates an opportunity for companies doing business in Russia to leverage digital marketing technology to drive revenue. This is why Teradata Marketing Applications, together with our partner CROC, have built up the technical capabilities for our DMC customers. Customers doing business in Russia will quickly realize the benefits of our cloud solution and at the same time be in compliance with the new legislation.
Volker Wiewer, Vice President, International Region, Teradata Marketing Applications
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Maxim Berezin
Business Development Director
I hereby consent to the processing of my personal data specified herein by CROC, for the purposes and within the scope set forth by the Personal Data Protection legislation of the Russian Federation, in conjunction with the activities performed and for an indefinite term.