Hosting of Digital Marketing Center (DMC) in CROC's Cloud

Project objective
Ensure compliance with the law on personal data.
Solution
DMC is the digital marketing platform in the Teradata Integrated Marketing Cloud. According to Teradata, the main reason behind the migration of the Digital Marketing Center is to ensure compliance with new amendments to the law on personal data. This law came into effect on September 1, 2015, and explicitly includes parameters for registering, storing, updating and searching for such personal data.
Benefits
- Located in Russia
- Easy-to-scale infrastructure for the benefit of Teradata customers
- Fast service migration
- No need to purchase equipment





