Teradata Launches Digital Marketing Center in CROC's Cloud
Teradata, the big data analytics and marketing applications company, has launched its Digital Marketing Center (DMC) in CROC’s cloud, thus helping DMC customers with business operations in Russia to extend their email marketing campaigns to Russian consumers while complying with a new Russian law which regulates the collection and usage of Russian citizens’ personal data.
DMC is the digital marketing platform in the Teradata Integrated Marketing Cloud. According to Teradata, the main reason behind the migration of the Digital Marketing Center is to ensure compliance with new amendments to the law on personal data. This law came into effect on September 1, 2015, and explicitly includes parameters for registering, storing, updating, and searching for such personal data.
By migrating its product to CROC’s cloud located in Russia, Teradata can now easily scale DMC for the customers’ benefit while guaranteeing compliance with the new Russian law. The easy-to-scale capacities also set the stage for DMC users to grow with Teradata’s solutions in the future. «The new Russian law creates an opportunity for companies doing business in Russia to leverage digital marketing technology to drive revenue. This is why Teradata Marketing Applications, together with our partner CROC, have built up the technical capabilities for our DMC customers. Customers doing business in Russia will quickly realize the benefits of our cloud solution and at the same time be in compliance with the new legislation,» said Volker Wiewer, Vice President, International Region, Teradata Marketing Applications.
«The volume of consumption of our cloud resources has increased by about 35%, partly due to the new law on storing personal data on Russian servers. Customers select the cloud because it allows for the quick migration of IT systems. In our experience, the migration takes from a few days to a maximum of a month, does not require the purchase of additional equipment, and yet gives customers high reliability and guaranteed performance,» said Maxim Berezin, Director of Virtual Data Center, CROC.
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