Cloud Market 2021: Customer Expectations vs. Reality
The year of 2020 challenged all market players, especially when it came to remote work adoption by businesses and governmental organizations, and, ten months after, it is still the case for many of them. Simultaneously, lockdown restrictions raised the demand for online services and online shopping dramatically.
What to expect in 2021? Making forecasts is a thankless job; however, there are some noticeable trends, which, in our opinion, will impact the cloud market, given, primarily, customer requests and expectations.
IT developers rule the roost
Private cloud case
In addition to technology per se, customers are concerned with how wisely a provider can select them, depending on a particular business task. The service provider is no longer a request performer, but consultant and business partner. For this reason, its expertise and feedback by other customers in the same industry are critical when choosing a provider. Remarkably, the contractor's reputation matters more and more over time. Major cloud platform failures, poor support, and, which is even worse, unethical behavior (for example, hindering migration to another cloud) quickly become known to all market participants through the word of mouth. In general, this can indicate both that the number of large cloud market players is still small and that the cloud services are rapidly growing in terms of value and impact on customer's business.