Expert opinion

Cost-effective Enterprise-class Infrastructure

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8 minutes

Five reasons to consider cloud services

Turning to cloud service providers can be reasonable to fill the resource gap — whether finance, computing or human. Small businesses and startups tend to use SaaS products, such as cloud accounting, cloud CRM systems, and cloud systems for legally valid document management, thus saving on licenses. At the same time, some few small and midsize businesses (SMB) know that a cloud can provide a core infrastructure for back- and front-office apps and even support an entire core business. The most effective business use cases are described below.

Today, business growth outweighs infrastructure development

When competition is tough, it is crucial to assess your capacity and pace yourself. Outsourcing can be that extra pair of hands helping top management to focus on strategically important business tasks: pricing, product line development, and partner and customer relations. Therefore, a non-core activity (IT infrastructure and operations) can be assigned to a service provider of a reliable and cutting-edge infrastructure with a pay-as-you-go pricing model, thus saving you hardware procurement and maintenance costs.

Qlean, a cleaning service, is one of our customers who opted to put their core business entirely into our cloud. Eventually, they evolved from an ordinary startup into a leader of the cleaning market. Essentially, the right development strategy, which excluded building own data centers, paved the way for such success.

Speed wins the race for leadership. Act now and launch a new service before competitors do

Dynamic changes are mentioned as a key advantage in the context of digital business transformation. Of course, fast time-to-market and product follow-up upon customer request are matters of priority, but sometimes companies experience a shortage of computing resources to support them. A flexible and scalable cloud suits best for such cases by enabling customer connection within as little as 5-10 minutes. However, migration of a legacy heavyweight system or gazillion of systems to a cloud takes more time. Anyway, migration to a ready-to-use cloud is indeed faster than building own infrastructure from scratch.

We have migrated complex laboratory information systems within 4 hours and deployed a protected cloud segment with certified security features for medical consultation services within just one week. A project timeframe slightly increases if a customer asks us to prepare documents for the regulators as well.

Risk mitigation: You never can tell whether your business will go through the roof. In the worst-case scenario, you should roll everything back carefully

I think, resource hosting to develop and test new products is the most popular service we offer to startups. I mean, why should they literally bury their business wasting money on lights and clockwork instead of developing it? The more uncertain the future, so much the more this equipment may bring the venture business down. A cloud enables you to roll out the infrastructure as quickly as roll it back — you are literally one click away from disconnecting virtual machines.

Your business gets rolling, but the infrastructure falls behind and overwhelmed services pose a risk of customer churn.

A cloud is also a cure for pains of growing, so to speak. On the one hand, a provider can deliver capacity scaling, often it is automatic. On the other hand, cloud service users keep expanding their customer base, for example, during promo campaigns and sales. The result of combined efforts of both are improved financial performance and customer loyalty.

Seasonal businesses — retailers or health care institutions, for example — enjoy the ability to quickly scale computing capacity when they need it most. We have a customer from another industry here: Open Education Platform with online courses for undergraduates, chose our cloud to ensure continuous access to the platform for the growing number of users.

Some international company sets foot on the Russian market and opens an operating branch looking to provide high quality services without expanding headcount.

Most foreign companies starting Russian offices are categorized as SMB, based on the number of full-time employees in the first place. Such companies strive to solve several problems at once. Their first goal is to ensure compliance with effective legislation governing personal data protection, which requires this data to be stored in Russia. The second goal is to minimize risks and reduce time-to-market. Last, but not least, such companies are trying to reduce capital expenditures on the infrastructure and get highly qualified support off the payroll book records. That’s where outsourcing, including cloud services, comes in. For example, one international travel aggregator chose CROC Cloud to be its business starting ground in Russia, eventually, saving the trouble of infrastructure maintenance, as well as IT specialists recruiting and retention.

Summary

Enterprise class infrastructure is not available for large businesses only. Look for a reliable cloud provider that can support with computing resources and offer hourly rates and transparent billing. The best option here is a provider with a regulatory compliance certificate. All in all, you will only pay for actually consumed resources, while delivering your own customers a service, which is always up and running at whatever load.

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