Expert opinion

Why Use an Enterprise-class Infrastructure and how to Make it Affordable

7 minutes

Five reasons to consider cloud services

Lack of resources, whether financial, computing or human, is one of the reasons to resort to cloud providers. Small businesses and startups tend to use SaaS products, such as cloud accounting, CRM, and legal document management systems, thereby reducing license costs. However, not all small and medium-sized enterprises realize that a cloud can be an underlying infrastructure for back and front office apps and even support their entire core business. Maxim Berezin, Cloud Service Development Director, CROC, is here to talk about the reasons behind this.

Business development dominates today's agenda, while infrastructure development fades into the background

Fierce competition makes it important to pace yourself and assess your capabilities. Outsourcing often makes sense, as it helps offload management for strategic business tasks: price setting, product line development, and partner and customer communications. Meanwhile, non-core business-supporting activities on infrastructure creation and operation can be easily outsourced to a service provider. Thus, business obtains a reliable and up-to-date IT infrastructure on a pay-as-you-go basis without extra costs on hardware purchase and maintenance.

Qlean cleaning service, one of our customers, adopted a cloud as a basis for its core business. The transformation of a typical startup into a leader of its market segment was largely due to the right development strategy without building own data centers.

Speed wins the leadership race. You need to rollout a new service here and now, otherwise competitors will get ahead of you

The ability to change fast is usually mentioned as a key to digital business transformation. Surely, fast time-to-market, product follow-up and customization at customer request are high-priority tasks, but companies sometimes lack resources at their disposal. Therefore, a flexible and scalable cloud available in five to ten minutes is just perfect for such cases. Naturally, the bigger the system or the number of systems is, the longer cloud migration takes, but anyway, it is much faster than creating own infrastructure.

Indeed, we have such cases in our track record when we managed to migrate a complex laboratory information system in just four hours or deployed a cloud segment with certified protections for a medical consultation service in a week. A project takes a little longer to complete if a customer requires us to prepare documentation for regulators.

Risk minimization: You never know whether your business will win or lose. Should something go terribly wrong, you need a safe roll back

I suppose resource hosting is the most demanded service among startups interested in user-friendly product piloting platforms we offer. Why would a startup waste money on hardware instead of investing it into its further development? The more uncertain the future is, so much the more this equipment might bring the venture business down. A cloud enables you to roll out the infrastructure as quickly as roll it back – you are literally one click away from shutting VMs down.

Your business gets rolling, but the infrastructure drags behind and overloaded services pose a risk of customer churn

A cloud is also a cure for teething problems: a provider can deliver capacity scaling, often automatically, while cloud service users keep expanding customer base, for example, during promo campaigns and sales. Their joint efforts improve financial performance and customer loyalty.

Seasonal businesses – retail or healthcare, for example – enjoy the ability to quickly scale computing capacity when they need it most. We have a customer from another industry here: Open Education Platform with online courses for undergraduates, opted for our cloud to ensure continuous access to the platform for the growing number of users.

An international company sets foot on the Russian market and opens an operating branch looking to provide high quality services without expanding headcount

Most foreign companies starting Russian offices are categorized as SMB, based on the number of full-time employees in the first place. Such companies strive to solve several problems at once. The first goal is to comply with the effective legislation governing personal data protection, which requires this data to be stored in Russia. The second goal is to minimize risks and accelerate market penetration. Last, but not least, such companies are trying to reduce capital expenditures on the infrastructure and get highly qualified support off the payroll book records. That's where outsourcing, including cloud services, comes in. For example, one international travel aggregator chose CROC cloud as its business starting ground in Russia, eventually, saving the trouble of infrastructure maintenance, as well as IT specialist recruiting and retention.


Enterprise class infrastructure is not for large businesses only. Look for a reliable cloud provider that can offer computing resources at hourly rates with transparent billing. The best option here is a provider holding a regulatory compliance certificate. All in all, you will pay only for actually consumed resources, while delivering your customers a service, always on and prepared.

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